INCLU-

       SIVE

GARDEN

SUSTAINABLE CAMPAIGN

by DIOR

DESIGN QUESTION:

WHAT IF,
DIOR RUNS EXHIBITION CAMPAIGN FOR SUSTAINABILITY?

01  What if high brands become the industry for growth
       to celebrate nature rather than polluting the planet?

 

02  How can high brands make “sustainable products” trendy as                      magnificently beautiful materials?

 

03  What is real “luxury” in modern days?

 

04  How can Dior educate consumers?

PROBLEM STATEMENT:

01
Fashion world has a
negative impression regarding
environmental issues

02
The several attempt in the past of high fashion brands presenting “sustainable product line”        increased skeptical doubts among the audience

03
The definition of “sustainability” remains
unclear/ vague in fashion industry due to complicated process of production

SOLUTION:

TO CREATE A
CAMPAIGN USING 
THE POWER OF SPACIAL DESIGN

TO INCREASE THE OPPORTUNITIES FOR HONEST CONVERSATIONS

 

and awareness of honest aspirations of the high fashion field to be part of a co-existing culture with the earth.

SEE OUR PROCESS:

DISCOVER

Creative brief—

our research on needs, brand identity & problem statement

DESIGN

Concept building—

 design principles, mood board, and our design palette

DEVELOP

Schematic design—

persona, our floor plan, interior design direction

DELIVER

Marketing strategy—

ads on social media, printed materials and website

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