FINAL PRESENTATION
Here are slides of our final presentation of products we designed, and summary of our process works!
SLIDESHOW:
INTRODUCTION:
INTRODUCTION:
EXHIBITION FLOOR PLAN:
INTERIOR DESIGN DIRECTION:
OUR ORIGINAL ASSETS:
EMOTIONAL FLOW MAP:
05: CONCENTRATION
08: FURTHER QUESTIONS/
SHARE
03: CURIOUS/
BEGINNING OF
UNDERSTANDING
04: REALIZATION
06: SECOND SURPRISE
07: THOUGHTS OUTPUT
02:
SURPRISE
Breathing time from concentration mode— visitor realizes of the mirror and bar, and starts to get out from concentration state with actions of taking pictures and getting drinks
Through screens to storyboard, visitor experiences the highest state of concentration, gets huge inputs and starts to feel deeper connection with the brand
Visitor begins to question more— leading to further conversations with others + opportunity for them to share on both online and real world
Visitor begins to come out from inner world within themselves, and begins to enjoy interactions with others— beginning of relaxing state once they enter mingle area
Visitor sees the hero collections + circular garden as soon as they go through the entrance, and feels the impact of collaboration of SS collections and green interior design
Walking into the collection displays, visitor starts understand the theme of the exhibition
Looking into both circular garden and textural library— visitor comes into the realization of thought-out contents of exhibition
01: WONDER/ QUESTION
Visitor gets intrigued by the tagline on window display, walks in to learn more
OUR PLAYLIST:
COLOR
Colors extracted from their original sustainable fabric with eco-printing
FORM
Imperfect/organic forms, circular shape to signify the idea of "inclusiveness"
TEXTURE
Real texture of growing plants, and nature inspired fabrics
LIGHTING
Natural light x LED that changes accordingly with the time of the day
VISITOR'S JOURNEY
MARKETING TOOLS &
SOCIAL MEDIA:
FOREST IS
A METAPHOR
OF
HUMA-
NITY
IS
NOT
JUST
ABOUT
MAKING
CLOTHES.
FASHION IS
ALSO ABOUT
FASHION
ASKING
QUES-
TIONS